What is Primentra?
version
of truth
Primentra is a master data service — a system for managing your organization's core reference data. Products, customers, suppliers, cost centers, locations, and any other structured business entity that must stay accurate, consistent, and shared across systems.
The problem: master data is everywhere
In most organizations the same entity exists in several systems at once, and it is slightly different in each one. A product has one code in the ERP, a different description in the CRM, and a third version in a spreadsheet that somebody maintains by hand. There is no single version of the truth.
The result is inconsistent reports, failed integrations, hours of manual reconciliation, and change requests that nobody can trace.
The golden record
Master data management is built on the golden record — one authoritative, validated, approved version of every entity. All other systems read from it. Changes pass through a governance process before they are committed.
Primentra produces and maintains those golden records.
What Primentra gives you
- Data grid — edit master data in a validated grid with inline editing, filtering, bulk operations, and Excel import and export
- Business rules — check data against rules you build in the UI, before it is saved
- Approval workflows — route changes through a configurable approval process before they reach the master record
- Integration and staging — push clean data to downstream systems through staging tables and integration views
- Modeling — configure models, entities, and attributes through a UI, without writing code
- Permissions — role-based access down to the attribute level
- Audit log — every change is recorded with who made it, what changed, and when
Who it is for
Primentra is built for organizations that need governed, structured master data. It is aimed in particular at teams that are replacing Microsoft MDS (Master Data Services).
If your team manages product catalogs, organizational hierarchies, customer reference data, or any entity that several downstream systems depend on, Primentra is designed for that work.
Where to go next
- Try the interactive demo. It needs no setup and no sign-in.
- Read the system requirements before you install.
- If you are coming from MDS, start at the migration overview.
Related
- Interactive Demo — explore the full product in your browser, with no install
- App Navigation — how the top bar, sidebar, and grid fit together
- System Requirements — what you need before you install
- Migration Overview — moving models and data out of Microsoft MDS
- System Architecture — how the browser, API, and SQL Server fit together