What is Primentra?

Primentra is a Master Data Service (MDS) — a dedicated system for managing your organisation's core reference data. Products, customers, suppliers, cost centres, locations, and any other structured business entities that need to be accurate, consistent, and shared across systems.

The problem: master data is everywhere

In most organisations, the same entity exists in multiple systems at once — slightly different in each one. A product has one code in the ERP, a different description in the CRM, and a third version in a spreadsheet someone maintains manually. There is no single version of the truth.

The result: inconsistent reports, failed integrations, hours of manual reconciliation, and change requests that nobody can track.

The golden record

The core principle behind master data management is the golden record — one authoritative, validated, approved version of every entity. All other systems read from it. Changes flow through a governance process before they're committed. Nothing gets out without being correct.

Primentra is the system that produces and maintains those golden records.

What Primentra gives you

• Data Grid — edit master data in a structured, validated grid with inline editing, filtering, bulk operations, and Excel import/export
• Approval Workflows — route changes through a configurable approval process before they're committed to the master record
• Integration & Staging — push clean data to downstream systems via staging tables and integration views
• Administration — configure models, entities, and attributes through a UI, without writing code
• Permissions — role-based access at the entity level; submitters, approvers, and administrators each see and can do different things
• Audit Log — every change is recorded with who made it, what changed, and when

Who it's for

Primentra is built for organisations that need governed, structured master data — particularly teams replacing or succeeding Microsoft MDS (Master Data Services), which reached end-of-extended-support in 2022. If your team manages product catalogues, organisational hierarchies, customer reference data, or any entity that multiple downstream systems depend on, Primentra is designed for that work.

Ready to explore?

• Interactive Demo — walk through the full product without any setup
• Installation — get Primentra running in your environment
• Migration from MDS — move from Microsoft MDS to Primentra