Up and running in three steps
No implementation project. No consulting engagement. Install it, import your data, start working.
Install on your server
Run the installer on any machine with SQL Server. Your database, your network, your control.
Import your models
Bring your existing data from MDS, Excel, or start fresh. The migration wizard does the rest.
Manage your data
Open the browser and start working. Excel-like grids, approval workflows, and integration views out of the box.
Everything you need, nothing you don't
Most MDM tools are designed to be sold by consultants and deployed over months. Primentra is designed to be installed by your team and used the same day.
SQL Server Native
All data lives in your own SQL Server database. Query it directly, build reports, connect BI tools. No proprietary storage, no black box.
Migrate from Microsoft MDS
Import your models, entities, and attributes directly from SQL Server Master Data Services. Run one SQL query, upload the JSON, done.
Integration Views
Build custom views that combine entities into the exact data shape your data warehouse or ETL pipeline needs. Ready for any downstream tool.
Zero Vendor Lock-in
Your data, your server, your rules. No cloud dependency, no third-party accounts. Export everything whenever you want.
Stop paying for complexity you don't need
Most companies buy enterprise MDM suites and end up using 10% of the features. The rest? Governance overhead that slows your team down. Primentra gives you the 10% that actually matters.
Migrate with a few clicks
Still running SQL Server Master Data Services? Primentra makes switching effortless. Export your metadata with a simple SQL query, upload the JSON, and our migration wizard imports all your models, entities, attributes, and data automatically.
Your data lands in your own SQL Server database — fully on-premises, fully under your control. From there, build Integration Views to connect your master data to any data warehouse, BI tool, or downstream system.
Learn about migrationHowever you manage master data today
Whether you're replacing a legacy system or starting fresh, Primentra fits the way your team works.
Migrating from Microsoft MDS
Still running SQL Server Master Data Services? Export your models and data to Primentra in an afternoon. Same SQL Server, modern tooling.
Starting from spreadsheets
Master data in Excel files shared on a network drive? Move to Primentra and get structure, permissions, and audit trails — with the same spreadsheet feel.
Feeding a data warehouse
Use Integration Views to shape your master data for downstream consumption. Connect to your data warehouse, BI tools, or any SQL-aware system.
“After 20 years in data management, we were tired of tools that needed a six-month project just to get started. We built Primentra so your team can install it on Monday and start working on Tuesday.”
Primentra
No sales pitch. Just software that works.
We're a small team that builds exactly what our users need — nothing more, nothing less.
We listen, you get features
Every release is driven by real customer feedback. When multiple teams ask for the same thing, we build it and ship it in the next update.
No hidden costs
What you see on the pricing page is what you pay. No account managers, no upsells, no surprises.
The demo is the product
What you see in our demo is exactly what you get when you install Primentra. No curated sales demo with fake data — just the real thing.
Simple, honest pricing
One plan, one price. No per-user fees, no feature gates, no surprises.

