Roadmap

Years of frustration with SQL Server MDS — overly complex, rigid, and painful to maintain. The idea for a simpler, modern alternative starts taking shape.

What should master data management actually feel like? Defining scope, user experience, and architecture. Clean UI, SQL Server backend, built for people who actually use it every day.

Active development starts. Core architecture, the entity model, data grid, React frontend, and SQL Server backend — the foundation is laid.

Dark mode, audit logging, migration wizards, user authentication, integration views — Primentra grows into a full-featured master data platform.

Microsoft confirms that Master Data Services will not ship with SQL Server 2025 and later. The need for an alternative becomes impossible to ignore.

The first demo version of Primentra is launched. Migration wizards, data grids, dark mode, audit logging — all working end to end.

The new Primentra website goes live — documentation, pricing, comparisons, and a free-trial download.

Primentra v1.0 ships. Production-ready master data management with full SQL Server integration, licensing, and enterprise features.

A validation engine on every entity — unique values, combination keys, value ranges, text formats and conditional requirements, built from templates rather than dragged together. Rules run wherever data arrives: the grid, a file import, a staging batch, the REST API, and the moment a changeset is approved.

Finds records that look like duplicates across your entities and helps you merge them safely. Review matches side by side, pick the winning value per field, and merge through the same approval workflow as any other change — nothing merges without a second pair of eyes.

Integration with Active Directory and Single Sign-On. Sync users and groups from your existing directory, so you can manage access from one place instead of two.

Connect Primentra to external API endpoints and automatically discover available tables. Map external data sources to your master data entities to pull data in or push changes back — no manual imports needed.